Skills & Credentials

15+ years in international Marketing and Business Development roles (FMCG, Premium & Luxury)
Essec MBA Business School (1999-2003) - Master's Degree in Marketing
Bocconi School of Management "Managing Fashion & Luxury Companies" certificate
Founder of the "Women in Luxury" network

Sommelier Diploma : WSET (Wine & Spirit Education Trust) level 2 & 3
https://www.thewalpole.co.uk/news/iwd-2021-leader-in-luxury-aude-villebrun-william-grant-sons/
University of Pittsburgh "Gender & Sexuality : Diversity & Inclusion in the Workplace" certificate 
Metaverse Masterclass completed

Expertise
• Global & Local Luxury Brand Management
• Crafting luxury brand experiences & brand content omnichannel strategy 

• Building brands' digital presence (incl. owned & paid channels; SEO strategy; content strategy; social media guidelines & identity).
• Building patrimonial strategy : managing & building future legacy
• Developing luxury partnerships & luxury credentials

• Building luxury plans that are meaningful to new luxury consumers, the HENRY's.

• Building global luxury capability

• Helping with sourcing talented female resources within the Luxury industry, particularly in marketing, commercial & product development functions.

  • LinkedIn

My Story

Since 2003, my career choices were always driven by 2 things : my love for travels and new cultures, and my deep respect and fascination for what French people called the "terroir". I started working in Luxury via the Champagne category, which, to me, represented the best of both worlds. Something anchored in a terroir, with a unique know-how and extraordinarily humble people crafting the most sought-after products - while, at the same time, being one of the most prestigious wines and a symbol of French art-de-vivre exported around the world. 

In 2008, leaving Paris to live in New York was definitely one of the founding moment in my career and in my personal life for so many reasons. I was given an amazing opportunity to go and discover a new country, a new culture – both professionally and personally – and I met the greatest mentors there. I also understood there the importance of building culturally-relevant brands.

In 2019, I had the opportunity to relocate to London with my family for another career and life chapter. For two years, I have built a new Luxury centre of gravity for an international company, including : defining a global strategy, getting regional buy-in, rolling the strategy out, setting out new standards of execution, defining new ways of working, shifting the teams' global mindset and developing a common luxury culture along with building global capability.

I am now interested in accompanying established and upcoming luxury brands, from any luxury sector, as they want to strengthen their position or invest in new territories, in a post-pandemic world. I am particularly keen to support and help young luxury businesses to grow and thrive, as well as small brands & businesses - particularly female-founded businesses. 

Green Buildings

This crisis may be transforming the luxury industry for good, but it could also be a transformation for the good.

Bain & Company

Women x Luxury

Are you a woman working in the luxury industry ?

Join the Women in Luxury network !

 

Whether you are a Luxury leader and want to share your experience,

want to grow your global or local network, or you are just starting your career in Luxury, this group is for you.

 

What is this network about?

Sharing job opportunities within the luxury industry & tips on careers in Luxury;

Giving you the opportunity to ask your questions about the industry and getting the community to respond and feed back through the lens of their experience;

Sharing interesting reading & content, news or events but also personal and collective achievements;

The network is kept private and small on purpose, to make sure everyone feels comfortable and safe and limit spam. You can join upon invitation or recommendation.

 

And most of all, lifting, encouraging, sharing

and empowering each other.

 

GLOW UP   [ LUXURY BRAND LAB ]

glowupluxurylab@gmail.com

Contact

I'm always curious about new projects opportunities. Let's connect.