Glow Up
[Luxury Brand Lab]
is an agile,
forward-thinking,
marketing strategy consultancy for premium and luxury brands. Providing luxury brand strategy services, consulting on all aspects of luxury marketing.
How can I help you?
If you are a new business or upcoming brand and you need strategic or operational support to launch it, I can help you with that. I will work with you on your marketing and commercial strategy, I will bring fresh ideas and will help you build a solid launch plan.
If you are an established brand or business, I can bring a fresh perspective to your current strategy, help you reposition your brand(s), identify new business opportunities, be a thinking partner to your teams and train your teams to what luxury is today and how they can leverage that opportunity.
If you are a free-lance or self-employed professional and you need strategic or operational support to find your audience, grow awareness, reach your audience, and eventually get traffic to your website that convert into sales, I can help you with that. I will work with you on your marketing and commercial strategy, I will train you on all things marketing & communication and I will enable you to be able to manage your comms, your website and your marketing goals.
Whatever the situation is, if you feel that you need to bounce ideas with someone who understands the new Luxury mindset & consumer, please do not hesitate the reach out.
All services can be provided in English or French.
1
SPECIAL NEW BRAND / START-UP STRATEGIC SUPPORT PACKAGE
I will help you:
- Define your brand platform, positioning, vision, mission & purpose;
- Strengthen / Sharpen your branding & storytelling;
- Create a consistent content strategy, along with the right process & tools
- Build a comprehensive & result-oriented marketing strategy (including DTC/digital, owned and paid channels);
- Identify & profile your target audience, retain customers & drive digital campaigns;
- With your launch plan (local or global);
2
IDENTITY, VISIBILITY & PARTNERSHIP
STRATEGY
I will help you:
- Define your brand platform, vision, mission & purpose;
- Strengthen / Sharpen your branding;
- Identify & profile your target audience;
- Build your omnichannel, always-on visibility;
- Define your merchandising & e-merchandising strategy;
- Elevate your brand experience at point of sale;
- Identify & convince the right business & PR partners;
- Build & pitch commercial proposition to new luxury clients/partners;
3
STORYTELLING, HERITAGE
& CULTURAL STRATEGY
I will help you:
- Define / Strengthen / Structure your brand narrative;
- Develop your long-term future legacy strategy;
- Build the cultural dimension of your brand;
- Create a more meaningful, sustainable, culturally-relevant brand.
4
DIGITAL MARKETING & CONTENT
STRATEGY (OWNED & PAID CHANNELS)
I will help you:
- Build a customer-centric content strategy, consistent through every touchpoint, physical or digital;
- Define with you your annual digital priorities and objectives;
- Build a comprehensive digital media strategy (SEA, SEO, social ads...) that both serves your short-term growth & revenue objectives and your long-term brand equity building goals;
- Create your social media guidelines;
- Help with SEO;
- Build a consistent digital brand presence.
5
LUXURY CAPABILITY
& FEMALE TALENT SOURCING
I will help you:
- Learn about the new luxury consumer (Henry's, Millenials & Gen Z);
- Train your teams about today's new luxury;
- Enable your teams with the right tools to build and sell luxury brands;
- Develop your teams' luxury culture & mindset;
- Build your own internal luxury community;
- Support gender parity & actively recruit female leaders.
NEW | DIGITAL PRESENCE & MARKETING SUPPORT FOR ENTREPRENEURS, FREE-LANCE & SELF-EMPLOYED PROFESSIONALS
Is your website a bit dated? Do you think your website doesn't allow you to be found online?
Do you want to revamp your website without spending millions on it or to (re)build it from a platform that will allow you to manage your email campaigns, your newsletter, your SEO, your content EASILY? I can do all the above for you.
- Build or revamp your website
- Make sure you are found by your targeted audience
- Design your future email campaigns and newsletter templates
- Train & coach you with copywriting (blog, newsletter), targeting & planning;
CHECK OUT MY WEBSITE DEDICATED TO ENTREPRENEURS, SELF-EMPLOYED AND FREEN-LANCE PROFESSIONALS : www.glowupdigital.co