Glow Up
[ LUXURY BRAND LAB ]®
Glow Up Luxury Lab is a marketing strategy consultancy for premium and luxury brands
Launching a brand is one thing.
Standing the test of time thanks to solid foundations and a thought-through strategy is another. Short-term thinking will help you make profit tomorrow. Long-term thinking will help you build something meaningful, timeless, resilient and profitable for decades. Are you doing both? If not, your brand could become irrelevant before you know it.
What I can do for you
I help my clients build stronger brands, that will test the stand of time, ensuring they grow whilst staying true to their voice & values, bringing to life its stories, and delivering a flawless, genuine, unique and culturally-relevant customer experience. I will assess your brand, will write a strategic plan proposition, and will then accompany and enable your teams as they roll out and implement their operational plan. I also help FMCG brands looking for strategic and operational support as they embark in their premiumisation journey.
Who I am
I am an experienced marketing strategy consultant and international marketing director with almost 20 years of marketing and business development roles especially within the premium & luxury sector, in global and local positions (Paris, New York & London). I am very hands-on, happy to accompany you on a one-off project or in the longer term.I am a vision-driven, result-oriented, hands-on leader; well-connected and most of all, passionate about building the next generation of brands with heritage. And also a wines & spirits lover, holding a WSET Level 3 certificate and 15+ years in the industry. Passionate about #diversity in the workplace & #genderparity.
Visit my LinkedIn profile here
Whether you are looking to develop your brand's awareness, position or re-position your brand, build a solid marketing plan, scale up your existing operations or looking for help with a specific project, I can help. Contact me today!
MARKETING CONSULTANT WITH OVER 15 YEARS OF EXPERIENCE
Experienced marketing strategist, 20 years building and growing premium and luxury brands.
My areas of expertise are :
Brand marketing, Digital marketing, content creation, media campaigns, product & packaging development, heritage strategy, visual merchandising, customer experience, premiumisation journey. I can also help you with media planning, new product development, PR, Sponsorship, Partnerships, and Consumer insights.
My Services
01
MARKETING STRATEGY AND OPERATIONAL PLANNING
02
STORYTELLING,
HERITAGE & CULTURAL
STRATEGY
03
DIGITAL MARKETING STRATEGY, CONTENT
STRATEGY & EXECUTION
04
PREMIUM & LUXURY MARKETING
CAPABILITY TRAINING