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5 min read
The DNVB's scaling challenge in a post-pandemic world
DNVB ('Digital Native Vertically integrated Brands') now face a scaling challenge. Read more here.


3 min read
Looking back : The key trends that shaped the luxury industry in 2023
In the dynamic world of luxury, we witnessed that 2023 brought forth a fascinating landscape defined by innovation, sustainability, and a...


5 min read
"配货" (Pèi huò)
You may have heard about this recently, 'Pèi huò', as the Business of Fashion website dedicated an article to this phenomenon a few days...


6 min read
The great "Awokening"
Will well-established luxury brands address (or not) and embrace (or not) Gen Z's woke culture?


3 min read
Towards the end of "Black Friday"?
I don't know if you have noticed that news like me - which I think did not have the share of voice it would have deserved - but this year...


4 min read
Key data about Luxury (Bain x Altagamma, Nov. 2021) .... and some personal questions about the luxury industry analysis.
Here's what to take away from the luxury industry analysis as we approach the end of a year that is still extraordinary in many ways...

3 min read
Luxury & the V-shape Rebound
If one looked back (and with luxury one can look really far back in time, as some brands have been around for more than 200 years) one...

3 min read
On the topic of Brand Desirability
It's been quite some time since I last wrote about luxury on this blog, the whole summer actually. I didn't do nothing, I worked quite a...


3 min read
From luxury retail to luxury hospitality
In one of my previous posts, one that I wrote a few months ago about the key trends for retail, I mentioned the luxury brands' increasing...

4 min read
Circularity 101
I don't know if you have seen or even read it, but the Kering group released earlier this week their Circularity Strategy in document...


1 min read
Bain-Altagamma Spring Update
Bain & Company and Altagamma have just released their Spring update, confirming the early observations of 2021. Overall, it seems that...


1 min read
#MondaySoundtrack
To kick off your week in the nicest way possible, I wanted to share with you all this beautiful soundtrack curated and hosted by...


3 min read
Africa, the future bet of Luxury?
I would start with the obvious but it's always good to remind it : Africa is not "a" market, it's a continent, and in that sense, hosts a...

4 min read
The Drop culture
I thought I'd write about this new phenomenon coming from streetwear fashion brands, as it is now massively entering the luxury world....


4 min read
Do we ever learn from the past?
I know this post will probably create some reaction but it's been on my mind for a while now - and even though I absolutely understand...

1 min read
Fashion Hack : Genius alert!
For the 100th anniversary of Gucci, the brand and Maison once again surprises and amazes with a unique show brilliantly imagined as a...


2 min read
The new luxury players you could be curious about right now
Luxury is bouncing back. Already. I have never stopped saying that. Actually a year ago when all of "this" happened, I remember thinking...


3 min read
Luxury, a (necessary) cultural anchor
One of the (many) paradoxes of luxury ? To remain timeless while constantly reinventing itself (or even better, being reinvented by...


2 min read
Luxury comes with a purpose
As detailed in one of the very first posts I wrote here, luxury has changed a lot over the last decade - an evolution accelerated by the...


3 min read
NFT Frenzy
N.F.T. : Non Fungible Token If you've landed on this blog because you typed "what is NFT" then well, first of all, welcome to this...