Glow Up

[ LUXURY BRAND LAB ]

Mission

Launching a brand is one thing. Standing the test of time thanks to solid foundations and a thought-through strategy is another. Short-term thinking will help you make profit tomorrow. Long-term thinking will help you build something meaningful, timeless, resilient and profitable for decades. Are you doing both? If not, your brand could become irrelevant before you know it.

I will help you do that. I will ensure your brand grow whilst staying true to its voice & values, bringing to life its stories, and delivering a flawless, genuine, unique and culturally-relevant customer experience in the context of our post-pandemic Luxury world.

I am a marketer with 15 years of experience working with international premium and luxury brands in global and local roles, with extremely deep knowledge of the luxury wines & spirits category (Remy Martin, Piper-Heidsieck, Louis XIII Cognac, Veuve Clicquot, Glenfiddich, The Balvenie).

I have held multiples international roles for global brands in Paris, New York City, then Paris again and I am now based in London. I come with a truly global luxury mindset and culture.

In 2020 I created the Women in Luxury group, aimed at developing a strong community of women sharing, supporting and lifting each other in the industry, and willing to make the luxury worplace a more diverse & inclusive environment.

But more than just an experienced Luxury leader, I am a true Luxury geek, passionate about the Luxury industry, its shoppers, trends, insights and consumers.

What I love most is to combine a strategic long-term vision with the short-term reality, designing the roadmap and bringing that vision to life brick after brick.

I strongly believe that attention to details is everything and that elegance is underrated.

MY EXPERTISE

Deep knowledge & understanding of the new Luxury

and its new generation of consumers (who they are, what they respond to, how they purchase, why they purchase). Able to manage multicultural & multifaceted marketing teams covering digital marketing, content creation, media campaigns, product & packaging development, heritage, merchandising, DTC and customer experience.

WHAT IS LUXURY TODAY?