Glow Up

[ LUXURY BRAND LAB ]

Mission

Helping your brand grow whilst

staying true to its voice & values,

bringing to life its stories,

and delivering a flawless, genuine, unique and culturally-relevant customer experience in the context of a new, post-pandemic Luxury world.

I am a luxury marketing strategy consultant with 15 years of experience working with international premium and luxury brands in global and local roles.

(Remy Martin, Piper-Heidsieck, Louis XIII Cognac, Veuve Clicquot, Glenfiddich, The Balvenie)

I have worked in Paris, New York City, then Paris again and I am now based in London. Having worked with brands strongly rooted in the Asian region (China particularly) and strong in the Americas, I come with a truly global luxury mindset and culture.

Additionally, I have created the Women in Luxury group, aimed at developing a strong community of women sharing, supporting and lifting each other in the industry, and willing to make the luxury worplace

a more diverse & inclusive environment.

 

But more than just an experienced Luxury leader, I am a true Luxury geek, passionate about the Luxury industry, its shoppers and consumers.

I breathe, eat, read, drink, talk & think luxury :)
 

What I love most is to combine a strategic long-term vision with the short-term reality, designing the roadmap and bringing that vision to life brick after brick.

 

I strongly believe that attention to details is everything and that elegance is underrated.

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MY EXPERTISE

Deep knowledge & understanding of the new Luxury 

and its new generation of consumers (who they are, what they respond to, how they purchase, why they purchase).

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I like

Efficiency and results

Precision, attention to details

Test & Learn / Lab mindset

Working across functional teams

Diversity in the workplace, at every level

Brands with a soul & a voice

Enthusiastic & optimistic people

Image by Jill Heyer
 

01

BRAND
IDENTITY, 
VISIBILITY & PARTNERSHIP
STRATEGY

02

STORYTELLING, 

HERITAGE & CULTURAL

STRATEGY

03

DIGITAL MARKETING STRATEGY & CONTENT
STRATEGY

04

LUXURY
CAPABILITY
& TRAINING

05

HELP YOU SOURCE AND RECRUIT YOUR FEMALE TALENTS

Tell me about your project

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