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Glow Up
[ LUXURY BRAND LAB ]® 
Glow Up Luxury Lab is a marketing strategy consultancy for premium and luxury brands

Launching a brand is one thing.
Standing the test of time thanks to solid foundations and a thought-through strategy is another. Short-term thinking will help you make profit tomorrow. Long-term thinking will help you build something meaningful, timeless, resilient and profitable for decades. Are you doing both? If not, your brand could become irrelevant before you know it. 


What I can do for you
I am an international marketing consultant. I help my clients build stronger brands, that will test the stand of time, ensuring they grow whilst staying true to their voice & values, bringing to life its stories, and delivering a flawless, genuine, unique and culturally-relevant customer experience. I
will assess your brand, will write a strategic plan proposition, and will then accompany and enable your teams as they roll out and implement their operational plan. I also help FMCG brands looking for strategic and operational support as they embark in their premiumisation journey. My freelance marketing consultancy aims to support SMEs in their brand building journey. 


Who I am
I am a marketing strategy consultant based in London, and an experienced international marketing director with almost 20 years of marketing and business development roles especially within the premium & luxury sector, in global and local positions (Paris, New York & London). I am very hands-on, happy to accompany you on a one-off project or in the longer term. Vision-driven, result-oriented, hands-on leader, I am well-connected and most of all, passionate about building the next generation of brands with heritage. And also a wines & spirits lover, holding a WSET Level 3 certificate and 15+ years in the industry. Passionate about #diversity in the workplace & #genderparity. 


Visit my LinkedIn profile here 

woman working on a laptop
Glow Up Luxury Lab logo - marketing strategist

Whether you are looking to develop your brand's awareness, position or re-position your brand, build a solid marketing plan, scale up your existing operations or looking for help with a specific project, I can help. Contact me today!

MARKETING CONSULTANT WITH OVER 15 YEARS OF EXPERIENCE

Experienced marketing strategist, 20 years building and growing premium and luxury brands.
 
My areas of expertise are :
Brand marketing, Digital marketing, content creation, media campaigns, product & packaging development, heritage strategy, visual merchandising, customer experience, premiumisation journey. I can also help you with media planning, new product development, PR, Sponsorship, Partnerships, and Consumer insights.

Services

My Services

01

MARKETING STRATEGY AND OPERATIONAL PLANNING

02

STORYTELLING, 
HERITAGE & CULTURAL
STRATEGY

03

DIGITAL MARKETING STRATEGY, CONTENT
STRATEGY & EXECUTION

04

PREMIUM & LUXURY MARKETING
CAPABILITY TRAINING

Contact me
for ad-hoc marketing strategy support

Fill the form here to get in touch : 

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