Launching a brand is one thing.
Standing the test of time thanks to solid foundations and a thought-through strategy is another. Short-term thinking will help you make profit tomorrow. Long-term thinking will help you build something meaningful, timeless, resilient and profitable for decades. Are you doing both? If not, your brand could become irrelevant before you know it.
What I can do for you
I help my clients build a stronger, premium or luxury brand, one that will test the stand of time, ensuring it grows whilst staying true to its voice & values, bringing to life its stories, and delivering a flawless, genuine, unique and culturally-relevant customer experience in the context of our post-pandemic Luxury world and new consumers' expectations. I assess the brand, write a strategic plan proposition, and then accompany and enable my clients' teams as they roll out and implement a comprehensive plan. I also help FMCG brands looking for strategic and operational support as they embark in their premiumisation journey.
Expertise on premium & luxury marketing.
Able to manage multicultural & multifaceted marketing teams covering digital marketing, content creation, media campaigns, product & packaging development, heritage, merchandising, DTC and customer experience. Premiumisation journey.