- Apr 25
- 5 min
- Mar 8
- 6 min
- Mar 1
- 3 min
- Dec 1, 2021
- 3 min
- Nov 11, 2021
- 2 min
- Sep 8, 2021
- 3 min
- Jun 23, 2021
- 3 min
- Jun 10, 2021
- 3 min
- May 28, 2021
- 4 min
- May 19, 2021
- 1 min
EN
EN
FR
Mission
Helping your brand grow whilst
staying true to its voice & values,
bringing to life its stories, and delivering a flawless, genuine, unique and culturally-relevant customer experience in the context of a new, post-pandemic Luxury world.
I am a premium+luxury marketing strategy consultant with 15 years of experience working with international premium and luxury brands in global and local roles, with extremely deep knowledge of the luxury wines & spirits category (Remy Martin, Piper-Heidsieck, Louis XIII Cognac, Veuve Clicquot, Glenfiddich, The Balvenie).
I have worked on global brands in Paris, New York City, then Paris again and I am now based in London. I come with a truly global luxury mindset and culture.
Additionally, I have created the Women in Luxury group, aimed at developing a strong community of women sharing, supporting and lifting each other in the industry, and willing to make the luxury worplace a more diverse & inclusive environment.
But more than just an experienced Luxury leader, I am a true Luxury geek, passionate about the Luxury industry, its shoppers, trends, insights and consumers.
What I love most is to combine a strategic long-term vision with the short-term reality, designing the roadmap and bringing that vision to life brick after brick.
I strongly believe that attention to details is everything and that elegance is underrated.
MY EXPERTISE
Deep knowledge & understanding of the new Luxury
and its new generation of consumers (who they are, what they respond to, how they purchase, why they purchase).
I like
Efficiency and results
Precision, attention to details
Test & Learn / Lab mindset
Working across functional teams
Diversity in the workplace, at every level
Brands with a soul & a voice
Enthusiastic & optimistic people
