Launching a brand is one thing.
Standing the test of time thanks to solid foundations and a thought-through strategy is another. Short-term thinking will help you make profit tomorrow. Long-term thinking will help you build something meaningful, timeless, resilient and profitable for decades. Are you doing both? If not, your brand could become irrelevant before you know it.
What I can do for you
I help my clients build a stronger, premium or luxury brand, one that will test the stand of time, ensuring it grows whilst staying true to its voice & values, bringing to life its stories, and delivering a flawless, genuine, unique and culturally-relevant customer experience in the context of our post-pandemic Luxury world and new consumers' expectations. I assess the brand, write a strategic plan proposition, and then accompany and enable my clients' teams as they roll out and implement a comprehensive plan. I also help FMCG brands looking for strategic and operational support as they embark in their premiumisation journey.
I am a marketer with 15+ years of experience with international premium and luxury brands in global and local roles, with extremely deep knowledge of the luxury wines & spirits category (Remy Martin, Piper-Heidsieck, Louis XIII Cognac, Veuve Clicquot, Glenfiddich, The Balvenie).
I have held multiple international roles with global brands in Paris, New York City, and London. I come with a truly global luxury mindset and culture.
In 2020 I created the Women in Luxury group, aimed at developing a strong community of women sharing, supporting and lifting each other in the industry, and willing to make the luxury worplace a more diverse & inclusive environment.
I am passionate about the Luxury industry, its shoppers, trends, insights and consumers.
What I love most is to combine a strategic long-term vision with the short-term reality, designing the roadmap and bringing that vision to life brick after brick.
Deep knowledge & understanding of the new Luxury
and its new generation of consumers. Able to manage multicultural & multifaceted marketing teams covering digital marketing, content creation, media campaigns, product & packaging development, heritage, merchandising, DTC and customer experience. Premiumisation journey.