top of page

Glow Up
[ LUXURY BRAND LAB ]® 
Glow Up Luxury Lab is a marketing strategy consultancy for premium and luxury brands

Launching a brand is one thing.
Standing the test of time thanks to solid foundations and a thought-through strategy is another. Short-term thinking will help you make profit tomorrow. Long-term thinking will help you build something meaningful, timeless, resilient and profitable for decades. Are you doing both? If not, your brand could become irrelevant before you know it. 


What I can do for you
I help my clients build stronger brands, that will test the stand of time, ensuring they grow whilst staying true to their voice & values, bringing to life its stories, and delivering a flawless, genuine, unique and culturally-relevant customer experience. I
will assess your brand, will write a strategic plan proposition, and will then accompany and enable your teams as they roll out and implement their operational plan. I also help FMCG brands looking for strategic and operational support as they embark in their premiumisation journey.


Who I am
I am an experienced marketing strategy consultant and international marketing director with almost 20 years of marketing and business development roles especially within the premium & luxury sector, in global and local positions (Paris, New York & London). I am very hands-on, happy to accompany you on a one-off project or in the longer term.I am a vision-driven, result-oriented, hands-on leader; well-connected and most of all, passionate about building the next generation of brands with heritage. And also a wines & spirits lover, holding a WSET Level 3 certificate and 15+ years in the industry. Passionate about #diversity in the workplace & #genderparity.


Visit my LinkedIn profile here 

woman working on a laptop
Glow Up Luxury Lab marketing strategist logo

Whether you are looking to develop your brand's awareness, position or re-position your brand, build a solid marketing plan, scale up your existing operations or looking for help with a specific project, I can help. Contact me today!

MARKETING CONSULTANT WITH OVER 15 YEARS OF EXPERIENCE

Experienced marketing strategist, 20 years building and growing premium and luxury brands.
 
My areas of expertise are :
Brand marketing, Digital marketing, content creation, media campaigns, product & packaging development, heritage strategy, visual merchandising, customer experience, premiumisation journey. I can also help you with media planning, new product development, PR, Sponsorship, Partnerships, and Consumer insights.

Services

My Services

01

MARKETING STRATEGY AND OPERATIONAL PLANNING

02

STORYTELLING, 
HERITAGE & CULTURAL
STRATEGY

03

DIGITAL MARKETING STRATEGY, CONTENT
STRATEGY & EXECUTION

04

PREMIUM & LUXURY MARKETING
CAPABILITY TRAINING

Contact me
for ad-hoc marketing strategy support

Fill the form here to get in touch : 

bottom of page