We had just put the pen down from writing about meaningful luxury and how people wanted to buy more consciously, about how brands needed to be true to their values, up to a certain rigor and dogma, let's admit it, about how the origin, the craft, the storytelling - the love & care ! - was everything ... and BAM, Erwan Rambourg shook the world of luxury 3 weeks ago and wrote about a new era of exuberance in an article called "The Luxury Rebound — Brace, Brace, a New Era of Exu