Blog | Glow Up Luxury Brand Lab

9 Trends for Future Luxury Retail

Before the pandemic, the retail was already undergoing massive changes, at a slow but undeniable pace. The integration of digital into...

Luxury Radar : the Luxury sources you should bookmark

For the last 20 years working in marketing, those who know me know that I have always been a marketing geek, always reading lots of...

The exuberance of the roaring twenties of Luxury

We had just put the pen down from writing about meaningful luxury and how people wanted to buy more consciously, about how brands needed...

Meet (the) HENRY

What? Who's that guy? You have certainly heard or read about them, or even better : you may have met one already - sometimes without...

Why you should always bet on Luxury

After many years working in luxury, I believe that luxury has always shown the best resilience to any crisis. It has spent centuries...

Luxury in a Post-Pandemic world

Luxury redefined, New Luxury: The Glow Up [ Luxury Brand Lab ] Manifesto If over the last decade the definition of luxury progressively...